Remove Cost Per Click Remove Occupancy Remove ROI
article thumbnail

10 Benefits of CPC Marketing for Hotels

Travelboom Marketing

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Plus, when you use mobile PPC ads , you can reach customers anywhere.

article thumbnail

Resort Marketing – 12 Ways to Boost Your Resort Bookings

MediaBoom

The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Continuous monitoring and optimization are essential: Track key performance indicators (KPIs) like click-through rates (CTRs), conversion rates, and return on investment (ROI). Remember, PPC is an ongoing process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hotel Distribution Channels- Types & Strategies to Optimize

Hotelogix

They handle bookings and often increase your occupancy rates by giving your hotel more exposure. However, OTAs charge a commission, so it’s important to manage these costs carefully. Cons: Unpredictable Revenue: Walk-ins are hard to forecast, leading to fluctuating occupancy rates.

article thumbnail

How to calculate your Guest Acquisition Cost (GAC) in 2023

Cloudbeds

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Direct bookings are considered to be the least costly booking channel, but costs can climb quickly.

OTA