Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 99

OTA Sales Revenue Hotels 99

SiteMinder

NOVEMBER 15, 2022

Ideally, this means travellers looking for “hotels in” will be quickly enticed further down the sales funnel, which can be a click-through to your website to book directly, an OTA, or a booking generated directly on Google. Manual CPC (cost-per-click) : Bid a fixed amount when someone clicks on your ad.

Cost Per Click 105

Cost Per Click Hotels Cancellation Management 105

Travelboom Marketing

MARCH 21, 2024

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Marketing 52

Marketing Market Cost Per Click Marketing Strategy 52

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Here are some key points: Reach More Guests: Channels like OTAs and booking sites help hotels attract a bigger audience.

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Costs can be direct or indirect, fixed or variable. As you can see, things can get complicated.

OTA 52

OTA Cost Per Click Revenue Marketing 52

MediaBoom

AUGUST 23, 2024

The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.

Resorts 98

Resorts Marketing Market Marketing Strategy 98