Remove Cost Per Click Remove Market Share Remove Travel
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How To Choose Marketing KPIs

gcommerce

Actively engaging with your content makes your hotel more memorable, making clicks a slightly more accurate representation of awareness than impressions. Impression Share/Market Share Part of building awareness is cutting through the noise; impression share can help determine if you’re doing so successfully.

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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

Travelers who click on your property’s link will be taken directly to the landing page you provide to complete the booking process. Moreover, today’s travelers are more price-sensitive than usual due to the current macroeconomic environment. Who are they for? Where do they appear?

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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. As some hotels pull back their budgets on paid search, there is a real opportunity to win market share.

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TripAdvisor advertising for hotels

SiteMinder

TripAdvisor advertising is simply the act of advertising on TripAdvisor, one of the world’s leading travel platforms. TripAdvisor isn’t one of the most well-known travel websites in the world for nothing. TripAdvisor isn’t one of the most well-known travel websites in the world for nothing.

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How Increase Your Return On Ad Spend Up To 20x

Q4Launch

These can be simple demographics like age, gender, income, marital status, and kids in the household; they can also be broader categories like Luxury Travelers, Skiing Enthusiasts, or Beachbound Families. In general, longer and more specific keywords can deliver better value because their cost-per-click (CPCs) are cheaper.

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Maximise Your Hotel ROI In 2025

Up Hotel

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. Plan your emails around engaging content, such as events, travel tips, or exclusive insightsnot just promotions.

ROI 40
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FAQs for the Hotel Digital Marketer

gcommerce

Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work?