gcommerce
MAY 3, 2023
If you focus on too many KPIs, your digital marketing campaigns start to get muddy. Revenue and awareness are in direct opposition to each other since a high-revenue campaign requires a highly qualified audience. Below, we’ve listed some suggested KPIs based on your primary digital marketing goal.
gcommerce
FEBRUARY 13, 2023
Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. We continue to see metasearch adoption growing amongst hotels and resorts. decrease YoY.
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Cloudbeds
JULY 27, 2023
Trivago’s Free Booking Links provide hoteliers with a unique distribution channel for their website rates and availability, giving them more visibility and the opportunity to generate more direct revenue. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click. Ready to learn more?
Q4Launch
OCTOBER 25, 2021
There is no golden ticket to increasing your return on ad spend (ROAS), but one key thing to remember with pay-per-click (PPC) optimization and targeting is that Bid Adjustments are all-important. Over time, PPC optimization will deliver significant gains in ROAS and revenue by showing ads to your most likely bookers.
gcommerce
MAY 22, 2023
We've had properties show no online booked revenue through a campaign but thousands in revenue booked over the phone. If you're only able to make decisions based on online booked revenue, you could be missing valuable data that shows the full performance of your hotel’s marketing campaigns. how do we attribute revenue?
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