gcommerce

MAY 3, 2023

If you focus on too many KPIs, your digital marketing campaigns start to get muddy. Revenue and awareness are in direct opposition to each other since a high-revenue campaign requires a highly qualified audience. Below, we’ve listed some suggested KPIs based on your primary digital marketing goal.

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Market Marketing Cost Per Click Digital Marketing 83

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

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Digital Marketing Market Marketing Cost Per Click 52

gcommerce

MAY 22, 2023

Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work?

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Digital Marketing Market Marketing Hotels 80