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How To Choose Marketing KPIs

gcommerce

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Market 83
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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

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TripAdvisor advertising for hotels

SiteMinder

The travel giant is always optimising user-generated content, helping restaurants, hotels and vacation rental properties maintain their reputations , and acting as a fully-fledged booking supplier for consumers visiting the site. Your TripAdvisor advertising cost is entirely in your hands, and will depend on your finances and marketing goals.

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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

Trivago is a hotel metasearch engine aggregating data from multiple online distribution channels to enable price comparison in one place. As one of the most popular metasearch platforms in the hotel industry, Trivago is an essential component of the distribution strategy of a successful hotel. How do they work?

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FAQs for the Hotel Digital Marketer

gcommerce

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Are hotel loyalty programs important?

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How Increase Your Return On Ad Spend Up To 20x

Q4Launch

Next, layer on a state-level targeting your state and the nearby feeder states for your market. Ensure You’re Monitoring Your Competitors’ Spend And Strategy Keeping an eye on your ad market share as it relates to rival companies is a great way to determine if your spending is sufficient.