Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad.

OTA

Travelboom Marketing

MAY 24, 2024

Identifying Demand Patterns Anticipating demand using historical data helps hoteliers predict costs and resource needs. When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination.

Revenue Management

MediaBoom

AUGUST 23, 2024

The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.)

Resorts

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Technology costs Technology and automation can be another acquisition cost.

OTA