Cost Per Click Digital Marketing OTA Travel 
gcommerce
FEBRUARY 13, 2023
Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing. Right now, we are in a valley with CPCs at a 22.5%
Cloudbeds
JULY 27, 2023
Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. Checking rates in one place makes decision-making faster and easier, benefiting travelers and hoteliers.
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Cloudbeds
FEBRUARY 15, 2023
Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in. What is guest acquisition cost (GAC)? Also known as customer acquisition cost (CAC), guest acquisition cost is the average amount of money a hotel spends to entice travelers to make bookings.
gcommerce
MAY 22, 2023
Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Do travel industry benchmarks matter?
Travelboom Marketing
JANUARY 31, 2023
What is concerning here is SLS South Beach may have just paid a very high cost per click to have someone visit their profile, only to be presented with rates from three different OTAs. If not, you will absolutely be spending your marketing dollars to drive potential direct bookings to an OTA.
Hotel Speak
JANUARY 25, 2024
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. from $0.16 The impact on Metasearch is even more stark, more than doubling from $0.21
Travelboom Marketing
MARCH 21, 2024
Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.
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