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GenAI is rewriting the travel marketing playbook

Hospitality Today

Precision targeting is crucial: Use first-party and partner data to target audiences with relevance and scale. Invest in awareness marketing: Travelers still view 185+ pages before booking—CTV, video, and native ads help stay visible.

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Do you know your marketing objectives?

All Things Hospitality

Brand Awareness Tools One common mistake many businesses make when engaging in digital media advertising is assuming that social media is a conversion tool. This seems to become more common as some businesses have unique success stories after using TikTok to scale their businesses.

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How can hotel groups structure a high-performance reservation center?

AskSuite

Leveraging AI & technology to scale the hotel group growth One of the main challenges in growing a hotel group is to reduce the proportion of people for the key departments while adding new properties. The reservation center plays a crucial role because customer service demands in reservations grow whenever a new property is added.