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22 Tailored Digital Marketing Strategies for Luxury Brands

MediaBoom

Technical SEO: Mobile-First: Ensure your website offers a flawless user experience (UX) on smartphones and tablets, as a significant portion of luxury consumers research and shop on mobile devices. The online sales funnel tends to be much longer and more complex than the brick-and-mortar one.

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What is a channel manager? All you need to know

Cloudbeds

And when you receive a new booking from an OTA, it will show up in your Channel Manager (and PMS /CRS), and that room’s availability will be closed automatically across all distribution channels. When content is accurate and updated, properties enjoy better positioning in search results, leading to higher ROI.