CRM software is changing the game for hospitality businesses
Hotelier Magazine
JANUARY 24, 2024
We used to take out ads in the newspaper and Yellow Pages,” says Edward Keenan, vice-president, Resort Operations for Clique Hotels & Resorts, of early efforts to attract guests. He says the systems also provide an opportunity for upgrades, cross-sells or upsells, which might include a better room or a deal on a spa package.
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