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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

Cloudbeds

Optimizing bidding and budget When displaying ads across Googles network, PMax dynamically adjusts bidding based on: Demand signals The system monitors current search patterns and user intent for the hotel.

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Google Ads for Hotels – Ace Your Next Campaign With 13 Tips

MediaBoom

Commissions per conversion: This system requires you to bid a percentage of the booking value for each secured hotel room through your ad. Commissions per stay: This commission-based system doesn’t make you shoulder the cost of cancellations, as you only pay a portion of the room booking value if a guest stays.