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For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. For instance, a hotel in Australia might use a bed bank to market rooms to European travel agents, significantly expanding its global reach without the need for direct international marketing.
Industry Analysis Information on the current industry trends and the current state of the market and how this will impact your hotel. Customer Analysis In-depth information on your target market, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. How will your directmarketing work?
Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts. Increase direct bookings with Cloudbeds. This data helps understand preferences, segment audiences, and craft personalized marketing campaigns that lead to higher conversion rates.
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