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Flexible Cancellation Policies : In an unpredictable world, flexibility matters. It’s the final destination for your digitalmarketing efforts and the moment of truth for a potential guest. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals.
When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation. When travelers book through your website, they can make changes or cancel directly with your property, giving them peace of mind. Generate more revenue.
It’s worth noticing that you pay the rate per click, regardless of whether the booking is later canceled. Trivago won’t charge the hotel in case of a cancellation. More revenue: Direct bookings enable properties to own guest data, build the guest relationship right from the start, and personalize services and upselling.
And yet, many hotels overlook metasearch in their digitalmarketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Upsell and cross-sell.
Even highlighting “free cancellation” or other flexible policies can work to enhance the hotel’s sales and revenue strategies. Don’t forget to market the same offers on third party channels you know leisure travelers use, such as social media, metasearch , online travel agencies, and more to maximize bookings.
By tapping into the authentic experiences of their users, brands can elevate their online presence, foster community, and drive bookings in a highly competitive market. Geo-Targeted PPC Campaigns in Travel Marketing Geo-targeted Pay-Per-Click (PPC) campaigns have become a cornerstone of digitalmarketing strategies in the travel industry.
A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digitalmarketing, guest engagement, and reporting. Digitalmarketing It’s not enough to just distribute your inventory via OTAs if you want to maximize revenue and be in control of your guest data.
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