SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management? Revenue management is essential for any hotel today.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% A knock-on effect of this is that the revenues associated with organic search have fallen 15.3% from $0.16 to $0.48 (up 128.6%).

OTA 111

OTA Cost Per Click Hotels Cancellation 111

SiteMinder

NOVEMBER 15, 2022

This blog will give you a full guide to Google Hotel Ads, explaining how hotels can manage their Google presence with ease using integrations, while responsibly managing a budget and maximising revenue. Using Google Hotel Ads, a hotel should expect to increase its traffic and, in turn, total revenue. Table of contents.

Cost Per Click 105

Cost Per Click Hotels Cancellation Management 105

Cloudbeds

JANUARY 10, 2025

Additional booking details may also be provided, such as the cancellation policy, amenities, and inclusions like free breakfast or Wi-Fi. To make a booking, the user can click on one of the links and will be taken to the booking source to complete the reservation. Increase revenue and profitability.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

JULY 27, 2023

Trivago’s Free Booking Links provide hoteliers with a unique distribution channel for their website rates and availability, giving them more visibility and the opportunity to generate more direct revenue. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

FEBRUARY 13, 2023

With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Right now, we are in a valley with CPCs at a 22.5%

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Cloudbeds

AUGUST 8, 2024

Whether you’re a revenue manager, accountant, front office manager, or hotel owner, you need real-time data and visualizations to understand what’s happening at any given time. With business intelligence, you have the knowledge to drive hotel operations, increase your revenue, and enhance your guest experience.

Business 40

Business Revenue Management Forecasting Revenue 40