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Sojern releases State of Destination Marketing 2024 Report

Hotel Business

. “As the travel industry undergoes rapid transformation, we remain committed to empowering destinations to navigate these changes effectively,” said Noreen Henry, chief revenue officer, Sojern. Motivators for co-op campaigns include boosting overall marketing investment (58%), expanding audience reach (54%) and cost-sharing (46%).

Marketing 115
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How can hotel groups structure a high-performance reservation center?

AskSuite

In the hospitality industry, centralized reservation teams play a pivotal role in managing bookings, providing customer service, and driving revenue. As hotel groups strive to optimize their reservation processes in an increasingly competitive market, structuring a high-performance team emerges as a critical, yet challenging, endeavor.

Sales 52
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes.