Future of OTAs in the Hospitality Industry: Trends & Predictions
Inn Quest
JUNE 6, 2023
However, with the rise of alternative lodging options such as Airbnb and Vrbo, as well as the increasing emphasis on direct bookings by hotels and resorts, the role of OTAs may be shifting. Impact of COVID-19: The pandemic has had a significant impact on the travel and hospitality industry and OTAs have not been immune to these effects.
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