Remove Average Length of Stay Remove Digital Marketing Remove Revenue
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Choice Hotels International Hosts 69th Annual Convention 

Hotelier Magazine

The event brought together thousands of owners, operators and industry partners for nearly 100 educational sessions, a trade show to connect owners with qualified vendors and brand sessions to hear from Choice leaders about recent performance success and where the company is investing to help drive revenue and lower costs.

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Your complete guide to hotel market segmentation

SiteMinder

For example, when you identify the market segment that offers your hotel the longest stays you can focus on this segment to drive up the average length of stay in your property. It is a crucial step in applying this data for the benefit of the hotel’s business.

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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Boost revenue and profitability. Track performance.

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111 – TMG Hospitality Trailblazers: Patrick Pahlke

Travel Media Group

And, and you know, one of the things we talk about on this digital marketing podcast when we’re talking about social media is always listening on your social media platforms. So it’s, it’s not the same in every market, I’m trying to say with the big city wides. Ryan Embree: Absolutely.

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Cloudbeds Launches Inaugural State of Independent Lodging Report

Cloudbeds

In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. Meanwhile, ongoing travel restrictions in the Asia Pacific region kept the booking window five days short of the 2019 average. Length of Stay Most travelers within the data set booked stays of 1 to 2 nights over the last four years.

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Cloudbeds launches State of Independent Lodging Report

Hotel Business

In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. Meanwhile, ongoing travel restrictions in the Asia Pacific region kept the booking window five days short of the 2019 average. Length of stay Most travelers within the data set booked stays of 1 to 2 nights over the last four years.