Remove Average Length of Stay Remove Digital Marketing Remove OTA
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Choice Hotels International Hosts 69th Annual Convention 

Hotelier Magazine

The revamped program’s enhancements longer booking windows, premium room redemptions, and exclusive experiences have helped drive a 30-per-cent increase in redemptions and 13-per-cent growth in average length of stay. In total, ChoiceROCS drove $81 million in incremental revenue to participating properties.

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Your complete guide to hotel market segmentation

SiteMinder

Hotels collect a lot of guest information during the booking process and stay. While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation.

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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.

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Cloudbeds Launches Inaugural State of Independent Lodging Report

Cloudbeds

Booking Source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was 3 to 4 nights.

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Cloudbeds launches State of Independent Lodging Report

Hotel Business

Booking source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was three-four nights.