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For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. While better than operating without data, this approach is reactive and inefficient, resulting in missed opportunities.
Unlike traditional online travel agencies focused only on short-term stays, Blueground also serves the extended-stay market – guests booking 30+ days who prioritise comfort, consistency, and flexibility. What is the opportunity around extended-stay revenue?
SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
While this has always provided powerful knowledge, this year we wanted to take it further and give your business even more actionable insights. For many years, SiteMinder has released annual data detailing the top revenue making channels for hoteliers.
Additional data from SiteMinder’s Hotel Booking Trends indicated that the averagelength of stay is also on the rise, with 2022 recording longer stays than previous years. This was particularly true for Spain in summer, which had the longest averagestaylength in August.
The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software.
SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
The importance of forecasting in hotel industry businesses cannot be understated. Factors that affect hotel demand forecasting Hotel forecasting means different things to different hotel businesses. Cancellation data: How types of guests and times of year affect cancellation and no-show rates.
They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market. A hotel needs to price itself appropriately in order to win business, so it’s wise to research what local competitors are charging. What is hotel revenue optimisation? So what is revenue optimisation?
Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. This kind of data is invaluable for hoteliers who want to analyse performance, benchmark, forecast, and plan strategically to ensure business success. The average booking lead time for hotels is 29.7
Through Wyndham Community, owners can access real-time insights on key business metrics across their portfolio, from anywhere and any device, while also keeping tabs on high-priority tasks and other key action items. It’s driving a longer averagelength of stay and a higher ADR, driving, on average, $22,000 in revenue,” he said.
Yield management is a pricing and revenue management strategy that is used to maximise business performance. This will vary depending on when someone is buying – hotels will often provide discounts for early bookers, offer lower rates on Sundays, enforce minimum stays etc. What is Yield Management? in one day, week, or month.
67% of families say that they now check cancellation policies when making travel arrangements and 47% say they now buy travel insurance. Almost 40% of US travellers plan to upgrade their flight to business or first-class in the next 12 months. France tourism statistics Ever a busy hub for travel, France tourism is rarely not booming.
Transient These guests are individuals traveling for business or leisure. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Corporate negotiated These guests are business travelers who work for a company that has a negotiated account with the property.
With hindsight, Airbnb is not only a growing business that has just received a bullish rating by global investment firm AB Bernstein for how it ‘uniquely inspires’ customers, but it also hosts hotels on its platform. 9flats has a similar focus on renting and staying in someone else’s apartment.
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