Average Daily Rate Market Penetration Market Share Operations 
Hotelier Magazine
APRIL 4, 2024
Financial Benchmarks The hotel industry uses many financial benchmarks to measure success, including Average Daily Rate (ADR), RevPAR, occupancy and Market Penetration Index (MPI). We do a comparison of all operating costs and staffing models of the potential property to similar assets we manage.
Hotelogix
OCTOBER 14, 2023
Hoteliers across the world, in order to optimise their operations and enhance their profits, closely monitor their KPIs. These KPIs range from the daily operations to financial performance to sales and marketing and customer service. The ADR is the average rate at which each room at the hotel was sold on a given day.
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