Average Daily Rate Forecasting KPI 
SiteMinder
OCTOBER 9, 2023
Hotel metrics, often referred to as key performance indicators (KPIs), are essential data points that hoteliers use to measure the performance and success of their establishment. It offers insights into room demand and helps in forecasting. It can be calculated by multiplying your average daily rate by your occupancy rate.
Hotelogix
MAY 1, 2025
This figure becomes the foundation for performance analysis and forecasting. Average Daily Rate (ADR) ADR shows the average income earned from rooms sold, offering insight into pricing effectiveness. It helps hoteliers benchmark revenue performance and adjust room rates depending on seasonality and competition.
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SiteMinder
OCTOBER 10, 2022
For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49. Your index number tells you whether or not your hotel is outperforming your compset against three key KPIs: occupancy, ADR and RevPar. Average daily rate (ADR).
SiteMinder
DECEMBER 7, 2023
This strategy is crucial for enhancing both occupancy rates and the average daily rate (ADR), directly influencing the hotel’s financial performance. Table of contents Why does hotel rate management matter? If it’s a quiet time you can lower your rates to coax more guests in.
Hotelogix
JANUARY 29, 2025
Revenue Management Systems (RMS) Dynamic pricing strategies Demand forecasting : Use data to predict busy periods. Competitor rate monitoring : Change rates based on the market. Business Intelligence and Analytics Platforms Data visualization to make informed decisions Customizable dashboards : Build role-specific KPI visuals.
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