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Additionally, stays at Thailands hotels during Songkran week have extended by 7.3% In Koh Samui, where the longest-staying guests are set to arrive, the averagelength of stay has increased by 1.5%, from 3.74 year-on-year from 2.41 nights to 2.59 nights to 3.80 year-on-year, from THB 6,742 to THB 6,586.
AverageDailyRate (ADR): Averagedailyrate can be used to calculate the averagerate at which occupied rooms are booked and is immensely useful to identify performance over time by drawing a comparison between the current and previous periods or seasons.
OTAs, wholesalers and destination management companies reasserted their dominance across SiteMinder’s Top 12 booking channel lists in most markets as international travel returned, with Booking.com remaining the most popular. Stays booked to Spain in August were the longest globally, at 2.65
London, UK: Hotels in cities across the UK are experiencing a significant boost in bookings and averagedailyrates (ADR) as Kylie Minogue’s 2025 Tension tour approaches, according to new data from SiteMinder, the world’s leading hotel distribution and revenue platform. The averagelength of stay has reduced by over 10% to 1.33
What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings).
Additional data from SiteMinder’s Hotel Booking Trends indicated that the averagelength of stay is also on the rise, with 2022 recording longer stays than previous years. This was particularly true for Spain in summer, which had the longest averagestaylength in August.
These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and averagedailyrate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It can be calculated by multiplying your averagedailyrate by your occupancy rate.
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As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions. Your occupancy rate. Your averagedailyrate. Averagelength of stay. Table of contents.
OTAs, wholesalers and destination management companies reasserted their dominance across SiteMinder’s Top 12 booking channel lists in most markets as international travel returned, with Booking.com remaining the most popular. Stays booked to Spain in August were the longest globally, at 2.65
That being said, there are a handful of KPIs for hotel general manager which help hoteliers meet the benchmarks set. These KPIs range from the daily operations to financial performance to sales and marketing and customer service. AverageDailyRate or ADR The AverageDailyRate or ADR is a popular KPI for hotel industry.
Hotel forecasting is a method that is used to help managers determine their accommodation’s future demand and revenue performance. As unpredictable as it can be at times, especially after the COVID-19 pandemic, forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions.
As a small, independent hotelier you may have heard the terms hotel revenue optimisation and hotel revenue management. Channel management Optimise the revenue potential of all your booking channels with a dedicated solution. What is hotel revenue optimisation? So what is revenue optimisation?
AverageDailyRate (ADR) ADR shows the average income earned from rooms sold, offering insight into pricing effectiveness. It helps hoteliers benchmark revenue performance and adjust room rates depending on seasonality and competition. This figure becomes the foundation for performance analysis and forecasting.
Hotel averagedailyrate (ADR) is projected to grow by 4.9% RevPar is also expected to grow, reaching an average of $93. The average booking lead time for hotels is 29.7 The averagelength of stay is 1.93 The average cancellation rate is 20%. Hotel occupancy will increase 2.5%
When done effectively, personalization can help hotels earn more bookings, higher averagedailyrates (ADR) , and better online reviews. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Rethink your inventory management strategy.
Consider the following when actioning a revenue management strategy: RevPAR – Revenue per available room gives you an idea of your ability to fill your rooms at an averagerate. It can be calculated by multiplying your averagedailyrate by your occupancy rate. Sentiment and brand reputation.
This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. For data to be useful, however, hotels must leverage business intelligence software to gather and manage vast amounts of data across systems and put it together in a way that delivers actionable insights.
SAN DIEGO, CA) March 16, 2023 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced the launch of its inaugural State of Independent Lodging Report. The next most popular length of stay was 3 to 4 nights. 1 PMS, No.
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