MediaBoom

AUGUST 1, 2024

The average ROI on PPC in 2024 is 200 percent ! Think vacation packages, bundled accommodations, and travel experiences. Accommodate their interests and you’ll win their business. Alternatively, you might try yield management, which is also flexible. Product You already have a compelling product.

Tourism 105

Tourism Market Marketing Hospitality 105

Cloudbeds

JULY 15, 2023

And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management.

Management 76

Management OTA Cancellation Overbooking 76

Xotels

AUGUST 9, 2021

On top of that, most metasearch advertising management platforms, such as Meta I/O, also give advertisers the opportunity to work in PPS on some markets and in CPC for others, maximizing ROAs and increasing NRevPAR. Thanks to this update, accommodation providers can appear on Google Ads even without bidding on the platform.

Market Share 52

Market Share Hotels Cancellation OTA 52

Xotels

DECEMBER 12, 2024

To maximize Metasearch revenue and ROI , invest in targeted advertising and ensure your listings are updated and compelling. Tour Operators Tour operators bundle accommodations with travel services, offering pre-arranged packages. These platforms can drive direct bookings while enhancing your visibility.

OTA 40

OTA Global Distribution System Revenue Revenue Management 40