Occupancy vs ADR, the never Ending Discussion in Revenue Management
Hotel Speak
JUNE 4, 2024
What drives more value to the business, ADR, average daily rate, or occupancy? So what is it, Occupancy or Average Room Rate (ARR)? In a formula it is expressed as follows: Occupancy x ADR = RevPAR In the end, it is not about occupancy or ADR, average daily rate, but about how much money is made by the hotel.
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