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Keyword Research for Hotels

Travelboom Marketing

For example, if your hotel offers 2 bedroom suites, or pet friendly accommodations you can choose “2 bedroom suites in [city name]”, or “pet friendly hotels in [city name]”. Searcher Intent Looking at your hotel keywords list, envision what type of content you would create to rank for that keyword.

Intent 83
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13 ways to attract more direct bookings for your hotel

Cloudbeds

Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC). You can set a budget for how much you want to bid for each click and adjust bids to optimize your overall strategy.

OTA 98