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What is rackrate? The rackrate is the standard, undiscounted price for a hotel room. While its rare for guests to pay this rate, its a crucial benchmark for your pricing strategy. Rackrate vs bar rate and net rate So how does a rackrate differ from bar rates or net rates?
Peak season in hotel industry parlance refers to the times of year that are most popular amongst guests, and are therefore the times of year that your room rates are at their highest and your property is at its fullest. For hoteliers, peak travel season is all about making hay while the sun shines.
Verify room rates Comparing guest registration records with room reports is mandatory to ensure rackrates and actual rates are the same. It also indicates booking revenue generated via walk-ins, corporates, travel agents, websites, etc. Verify no-shows of the day.
Creating offers and experiences to increase sales is different from selling a typical, rackrate room. For example, when selling a rackrate room, an accompanying image is not necessary; neither is additional detail about the room. Consider allocating some of your offers to sell value over price, even in a downturn.
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