Online Marketing Online Sales Sales 
Xotels
AUGUST 15, 2022
Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Are we shifting the budget from offline to online? What new online marketing initiatives will we launch next year?
MediaBoom
MARCH 15, 2024
Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. The online sales funnel tends to be much longer and more complex than the brick-and-mortar one. Example: Bulgari , the luxury jeweler, exemplifies content marketing mastery.
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