Xotels

MAY 30, 2024

Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back. Occupancy or ADR?

Revenue Management 40

Revenue Management Occupancy Revenue Average Daily Rate 40

STAAH

MAY 21, 2024

50% Occupancy with One Group Booking Scenario: A 50-room hotel has sold 25 rooms to one group, reaching 50% occupancy. Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Increase LOS: Encourage longer stays to boost occupancy on typically lower-demand days.

Occupancy 92

Occupancy Retail Yield Management Forecasting 92

Experience Hotel

MAY 30, 2024

Si vous êtes constamment rempli en semaine, mais que vous avez du mal à attirer des clients le week-end, vos objectifs devront se concentrer sur la manière d’équilibrer votre taux d’occupation. Son hôtel affichait complet en semaine mais voyait son taux d’occupation chuter le reste du temps. Sa stratégie ?

KPI 52

KPI Yield Management Occupancy OTA 52

SiteMinder

MAY 21, 2023

Silavadee Pool Spa Resort emphasises that “since implementing SiteMinder, we have experienced a significant increase in online bookings, up to 60%, through effective yield management strategies based on market trends. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.”

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

MAY 14, 2023

To improve a property’s RevPAR, both the average room rate (ADR) and occupancy rate must also increase. The management team saw this as a challenge. Ms Atchara stated that during the pandemic, “we were able to increase RevPAR by more than 30% by executing yield management on the platform swiftly and accurately.”

Revenue 97

Revenue Sales Yield Management Occupancy 97

Cloudbeds

FEBRUARY 28, 2024

The information is then populated into the PMS and distributed to the hotel’s booking channels with the help of channel management software. These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites.

Revenue Management 98

Revenue Management Revenue Hotels Operations 98

Cloudbeds

JULY 15, 2023

And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76