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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. Distribution channel performance is vital to know which channels (like OTAs, direct bookings) are most profitable.

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10 Tips When Buying a Hotel

MBA Hotels

According to STR, high occupancy levels should provide leverage to achieve attractive ADR increases for the next two years in select markets” If you have been considering investing in a hotel purchase, now is a great time to do so. Digital marketing cannot be underestimated for getting direct sales, as well as the OTA side.