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How To Optimize Metasearch Bids For Direct Bookings

gcommerce

How to Adjust Your Metasearch Bids for Maximum Direct Bookings Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online travel sphere. Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to funnel bookings towards hotels.

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Hotel Revenue Management Strategies

Xotels

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.