SiteMinder

SEPTEMBER 26, 2022

Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. Table of contents.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

SiteMinder

OCTOBER 10, 2022

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. is a hotel analytics company founded in 1985 as Smith Travel Research. Stay on top of your competitors and your market. Have similarly priced rooms.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Article Summary What is Revenue Management?

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotel Speak

MAY 9, 2023

Cost control challenges can vary from hotel to hotel, depending on the market segment, location, and star classification, but most hotels face similar issues. By reducing costs, hotels can offer better rates to guests, enabling them to better position themselves to budget-conscious travellers.

Upsell 59

Upsell Hotels Revenue Operations 59