Remove Direct Marketing Remove Sales Remove Upsell
article thumbnail

EBITDAR explained: Driving financial health for hotels

Cloudbeds

F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Control costs of goods sold (COGS) Use technology to monitor labor, utilities, and supply expenses.

article thumbnail

13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guest profiles: Enabling personalized marketing & guest experiences

Cloudbeds

Ensure you have systems in place ahead of time to collect guest information, including your property management system (PMS) , customer relationship management (CRM) system, and point-of-sale system. Marketing and communication preferences Ensure you communicate with your guests via their preferred channels (i.e.

article thumbnail

Advanced distribution strategies for hotels

Cloudbeds

A dedicated page also allows you to outline your group sales and booking process, demonstrating that you understand the needs of the market and are committed to creating an exceptional guest experience. Integrated payment system The days of cash payments and taking cards over the phone are gone in the hotel industry.

OTA