Cost Per Click Revenue Management Upsell 
SiteMinder
JULY 13, 2024
What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management?
Travelboom Marketing
MAY 24, 2024
Hotel revenue management strategies make the most of hospitality budgets by connecting the right guests with the best offer at the optimal time. Read on for a list of proven hotel revenue management strategies that work when you need to turn a profit.
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Cloudbeds
JANUARY 10, 2025
Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). Bidding on metasearch ads Depending on the platform, hotels typically can choose between two metasearch payment models: cost-per-click (CPC) or commission-based.
Cloudbeds
MARCH 15, 2023
Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).
Travelboom Marketing
JUNE 10, 2024
The improved decision-making and intuitive campaign adjustments ensure the hotel’s cost-per-click marketing is beneficial and cost-effective. The new profit optimization goals within PMAX allow advertisers to focus on their return on investment (ROI) rather than only revenue.
Cloudbeds
FEBRUARY 15, 2023
She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel.
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