Remove Cost Per Click Remove Hotel Marketing Remove Upsell
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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

OTAs work on a commission model, typically charging hotels a percentage of the total booking value (room rate + taxes and fees). Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). What is hotel metasearch marketing?

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA
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Hotel Revenue Management Strategies That Work

Travelboom Marketing

Segmentation and Targeting A family with young children and a solo business traveler will be attracted to your hotel for different reasons. Segmenting the hotel’s advertising audiences into groups with similar characteristics creates opportunities for tailored messaging to maximize your cost-per-click ad dollars —and your profits.

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Maximise Your Hotel ROI In 2025

Up Hotel

Let me repeat that, if you can sell rooms direct at a lower cost per acquisition than through OTAs then why not do it! CPA <20%) This requires that hotels to take a different and more fluid approach to their hotel marketing budget allocation. Why not spend uncapped while your CPA remains below that of an OTA.

ROI
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Hotel revenue management strategies and solutions

SiteMinder

It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Revenue management strategy 2.