Cost Per Click Digital Marketing Upsell 
Cloudbeds
JANUARY 10, 2025
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? Upsell and cross-sell.
Cloudbeds
JULY 27, 2023
Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.
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Cloudbeds
MARCH 15, 2023
Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).
Travelboom Marketing
JUNE 10, 2024
The improved decision-making and intuitive campaign adjustments ensure the hotel’s cost-per-click marketing is beneficial and cost-effective. Paid ads were already one of the most profitable marketing channels for hotels , but thanks to these improvements, you can accomplish more with fewer resources.
Cloudbeds
FEBRUARY 15, 2023
She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Direct bookings are considered to be the least costly booking channel, but costs can climb quickly.
Up Hotel
DECEMBER 9, 2024
Hotels can improve GEO by creating detailed FAQs about nearby attractions, local experience guides, personalised travel tips, and service descriptions, all backed by statistics, reviews, and citations to boost visibility and relevance in an AI-driven digital world.
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