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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

By closely monitoring these metrics, hotel managers can gain valuable insights into their hotel’s strengths and areas for improvement. For instance, a consistently high occupancy rate might indicate effective marketing strategies, while low guest satisfaction scores could point to potential issues in service quality or amenities.

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Hotel rate management: Best software to use

SiteMinder

Market penetration index (MPI), average rate index (ARI), and revenue generation index (RGI) : These are comparative metrics used to assess a hotel’s performance against its competitive set or the broader market. Software automates the distribution of rate changes to OTAs, GDS, and direct booking channels.