Occupancy vs ADR, the Never Ending Discussion in Revenue Management
Xotels
MAY 30, 2024
Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back. What drives more value to the business, ADR, average daily rate, or occupancy?
Let's personalize your content