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Even highlighting “free cancellation” or other flexible policies can work to enhance the hotel’ssales and revenue strategies. Consider offering flexible cancellation policies, highlight your location, room types, and meeting spaces, as well as amenities such as fitness and business centers as a major selling point.
By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers. Relationship marketing entails cultivating a deeper connection with prospects outside of delivering sales pitches and collateral.
As the leisure traveler would lead the recovery, the key driver for hotels would not be price but experience, health, safety, and flexibility in handling cancellations. The famed ‘pent-up demand’ will soon come to the surface as more tourist destinations in India contain the virus and put in place procedures to mitigate the virus.
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