Cancellation Cost Per Click Upsell 
Cloudbeds
JANUARY 10, 2025
Additional booking details may also be provided, such as the cancellation policy, amenities, and inclusions like free breakfast or Wi-Fi. To make a booking, the user can click on one of the links and will be taken to the booking source to complete the reservation. Upsell and cross-sell. What is hotel metasearch marketing?
Cloudbeds
JULY 27, 2023
Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.
SiteMinder
JULY 13, 2024
The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. By doing a deeper dive analysis, you might realise certain segments have higher cancellation rates and you could want to resist marketing to them.
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