Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. Checking rates in one place makes decision-making faster and easier, benefiting travelers and hoteliers.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. OTAs are pushing hard to regain their footing. decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

NOVEMBER 15, 2022

Google is no longer just a search engine and a verb, but also one of the top places where travellers begin their hotel search. Within just a few clicks, their search can be narrowed down to a handful of properties, with the top listings benefiting tremendously in shaping their perception of what is available and within their budget.

Cost Per Click 105

Cost Per Click Hotels Cancellation Management 105

SiteMinder

SEPTEMBER 7, 2023

To begin with, it offered a Cost-Per-Click (CPC) model. SiteMinder’s channel manager ensures real-time updates of your rates and inventory on TripConnect – and over 450 other OTAs. Travellers click the button to seamlessly complete their bookings on the site. The answer is neither!

Cost Per Click 52

Cost Per Click OTA Travel Cancellation 52

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. from $0.16 The impact on Metasearch is even more stark, more than doubling from $0.21

OTA 87

OTA Cost Per Click Hotels Cancellation 87