How hotel marketers can successfully navigate the sunsetting of Google’s Cost per Acquisition (CPA) and similar commission-based bidding
Amadeus Hospitality
APRIL 5, 2024
The Hotel marketers who have traditionally applied lower risk bidding strategies such as Google’s Commissions Per Stay (CPS), Commissions Per Booking (CPB), or Cost Per Acquisition (CPA) will need to consider alternative models. Furthermore, the Amadeus metasearch program is fully integrated into iHotelier.
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