Remove Cancellation Remove Closing Remove Events Remove Yield Management
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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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Hotel Revenue Management Strategies

Xotels

Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio. This information enables revenue managers to strategically target specific holidays or events with tailored offers and packages.

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How Google Hotel Ads is Penetrating the Hotel Distribution Vertical, and the Opportunity this Presents for Hotels

Xotels

This means that, in case of cancellation, no commission is due to Google. “What became clear as the COVID crisis unfolded,” Michael Trauttmansdorff, Google’s Group Product Manager for Travel Ads, stated, “was that cancellations especially were a major factor.

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What is a channel manager? All you need to know

Cloudbeds

And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management. The same happens with a cancellation. What’s allotment ?