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For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
This makes it particularly relevant for businesses like hotels (but also restaurants, casinos, or airlines), which often face high rent expenses. Business intelligence software To improve EBITDAR, teams can use business intelligence software to collaborate, identify opportunities to reduce costs, and find ways to increase revenue.
They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.
Marketing and communication preferences Ensure you communicate with your guests via their preferred channels (i.e. You can use this information to send booking confirmations, upsell opportunities, and in-stay messages. This includes email marketing initiatives or satisfaction surveys.
Offline networking While online marketing is essential, you shouldn’t discount the power of offline networking to learn about how other hoteliers in the hospitality industry are operating, make your hotel brand known, and attract more group business.
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