Branding Market Penetration ROI 
Hotelogix
MAY 1, 2025
Market Penetration Index (MPI) MPI compares your property’s occupancy to your competitive set. It reveals how well you are performing in terms of capturing demand in your market segment. This KPI is essential for owners and investors tracking ROI.
Hotelier Magazine
APRIL 4, 2024
Financial Benchmarks The hotel industry uses many financial benchmarks to measure success, including Average Daily Rate (ADR), RevPAR, occupancy and Market Penetration Index (MPI). Choosing a Brand Identifying and solidifying the right brand for the right market is one of the keys to success in hotel investment.
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