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Your complete guide to hotel market segmentation

SiteMinder

Hotels collect a lot of guest information during the booking process and stay. While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation.

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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. ” Why do you need market segmentation?