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Cloudbeds launches State of Independent Lodging Report

Hotel Business

MARCH 16, 2023

Booking source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was three-four nights.

Average Length of Stay 52
Average Length of Stay OTA Occupancy Digital Marketing 52
article thumbnail

Cloudbeds Launches Inaugural State of Independent Lodging Report

Cloudbeds

MARCH 16, 2023

Booking Source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was 3 to 4 nights.

Average Length of Stay 52
Average Length of Stay Average Daily Rate OTA Occupancy 52
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