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SiteMinder: Traveler confidence surges post-pandemic

Hotel Business

OTAs, wholesalers and destination management companies reasserted their dominance across SiteMinder’s Top 12 booking channel lists in most markets as international travel returned, with Booking.com remaining the most popular. Travelers showed a continued openness to book directly with hotels in 2022, despite OTAs regaining ground.

Travel 102
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SiteMinder’s Hotel Booking Trends: New analysis of 100 million reservations shows surge in global traveller confidence for 2023

SiteMinder

OTAs, wholesalers and destination management companies reasserted their dominance across SiteMinder’s Top 12 booking channel lists in most markets as international travel returned, with Booking.com remaining the most popular. Travellers showed a continued openness to book directly with hotels in 2022, despite OTAs regaining ground.