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Your complete guide to hotel market segmentation

SiteMinder

SEPTEMBER 26, 2022

For example, when you identify the market segment that offers your hotel the longest stays you can focus on this segment to drive up the average length of stay in your property. Staying authentic to your brand is crucial to not get sidetracked into hunting down what may not be the best fit of guests.

Hotel Marketing 95
Hotel Marketing Market Marketing Fair Share 95
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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

MARCH 20, 2023

Rather than depend on one or two booking channels, hotels can target market segments on multiple distribution channels such as OTAs, the GDS, and bed banks. Analyze booking data for each segment to look for patterns such as: City of origin Booking channels Lead times Stay patterns (E.g., Maintain a diverse distribution strategy.

Hotel Marketing 52
Hotel Marketing Market Marketing Average Daily Rate 52
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