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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

6 benefits of segmentation for hotels By grouping guests into segments, hotels can: Be more targeted in marketing. Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests. Use booking data to determine which market segments to target. Identify booking behavior.

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111 – TMG Hospitality Trailblazers: Patrick Pahlke

Travel Media Group

And, and you know, one of the things we talk about on this digital marketing podcast when we’re talking about social media is always listening on your social media platforms. We also have to put in our marketing strategy, specifically social, maybe online reputation. Ryan Embree: Absolutely. Well guess what?